Baked Bear Bakery is a delightful haven for pastry enthusiasts and coffee lovers. It's the ultimate casual spot for a morning pick-me-up or a relaxing hangout with friends. With a delightful selection of freshly baked pastries and aromatic coffees, the laid-back ambiance and friendly staff make it a go-to spot for anyone seeking a comforting and inviting atmosphere. I envisioned a brand identity that would resonate with customers seeking a casual and delightful spot to enjoy pastries and coffee with friends. The logo was crafted with a playful touch, combining a bear icon with bold inviting colours. I curated the visual language by featuring high flash food photography and created stickers with catchy bear related phrases and posters with a vintage feel. Ultimately, the goal was to craft a brand that reflected the heart and soul of Baked Bear Bakery, enticing customers to indulge in moments of happiness, friendship, and delectable delights.
Art Direction
Logo Design
